Browsing Category

Uncategorized

The Business of Blogging #SmallButMighty

In the Lieu of Small Business Saturday, which is taking place on November 25, I’m partnering with Dell to share my personal experience and how you can win three of their new Dell Latitude 7389 laptop (details below)

There’s not a day that goes by without someone, whether it’s on social media, family or a high school friend that I haven’t spoken to since, asking me the question”do you make a living with what you do?” Also, “what is it that you do exactly?” And my favorite, “Are you a model or something?”

My parents still don’t know exactly what I do. So, I’m here to tell you.

Seven year’s ago I started my blog as an escape from reality as I was studying accounting in a business school. I would write short articles about fashion, things that I like and the occasional outfit post to show people my personal style. I had zero intentions of making it a business since I thought I was becoming an accountant and going to count numbers for the rest of my life. At that point I was posting once a week on my blog and then maybe 3 or 4 times a week on Instagram. It was only until after the first publicist sent me a message on Facebook saying he wanted to gift me a pair of jeans I realized, maybe I should take this seriously and make this my full-time job. After transferring to FIT, and then interning at Marie Claire I began to post more regularly, like every single day. Also, I was going to every single event I was invited to so I can support the brand, network and hopefully be remembered.

Let me make it clear that I didn’t earn a dollar as a blogger until maybe the end of the second or early third year of blogging. However, blogging introduced me to my best friends, allowed me to travel the world, which I’m super grateful for and do the things I love. It also allowed me to purchase my first piece of real estate, and launch my second business, Ankari Floruss.

Ankari Floruss came together two years ago when I approached my best friend, and business partner, Marcel Floruss, the idea of designing a simplified and curated collection for us, for the people that support us and for men all over the world. Especially today with technology  and social media we can reach anyone that share the similar interests as us. There were a lot of obstacles a long the way especially since both of our schedules are quite hectic.

My business was built on technology and I rely on it so heavily. From emails to editing images to writing this very blog post, the tools and tech I use helps power my small business. It’s also important to have a reliable security system to protect your connected items from online threats.

Now, the real question. How do I Make a Living off Blogging?

Think of it as a magazine and a spokesperson/ambassador combined.

  • There is the common sponsored post which basically entails promoting the brand’s current collection or specific product. #ad
  • Attending events and covering them (both on your blog and social media channels)
  • Being the face of the brand (aka replacing a model or a celebrity in ad campaigns), which I think is by the far most impressive and difficult thing to attain.
  • Creating smaller brands and investing in small brands (i.e. designing a shoe collection)

Side note: as a small business you’re giving others’ a job as well (i.e. the agency you are rep’d by, your manager, photographer, assistant, etc.)

Most people think a blogger’s life is easy. They travel the world, get free clothing and post pretty photos to get a few thousand likes on them. WRONG. Sadly, no one can pay their rent with a pair of brand new designer jeans.

The hardships/Tips of blogging:

  • Posting consistently, and posting really great content. Try to post a blog post at least twice or three times a week, and post on social every single day! That’s a lot of work! The amount of work that goes into a photo (Styling, taking the photo, editing, and coming up with a witty caption is so important).
  • Blogging can actually mess up with your confidence and self-esteem a whole lot. You might see your friends succeeding and doing cool things and you might think to yourself you’re not good enough.
  • Being relevant. You constantly need to make sure your going to the cool events, wearing the best and posting about them otherwise you will be forgotten.

You need the right tools to blog, a Camera and laptop to start with! If you’re a new business (or a blogger in the game), consider entering Dell and McAfee’s #SmallButMighty Social contest for a chance to win Three Dell Latitude 7389 Laptops for your small business (and there will be a total of 5 winners!)

The Dell Latitude 7389 laptop

  • The Dell Latitude is the ultimate tool for work with an unparalleled viewing experience
  • A touch screen
  • An active pen for note taking
  • 17 hours of battery life for those that are always on the go
  • And best of all it’s only 3lbs. It fits in any bag that matches your lifestyle!
  • It’s also pre-loaded with comprehensive security by McAfee to ensure your devise is protected.

How to enter?

Enter HERE for a chance to win Three Dell Latitude 7389 laptops. There will be a total of 5 winners!

In the end of the day you, me, we ourselves are a brand and a business and it’s up to you to utilize the tools and resources you have to monetize your business.

This post was created in partnership with Dell 

No Purch Nec. Ends 11/22/17. US sm. Business only and; 18+. Official rules Void where prohibited. Also, if selected you will need to provide your Tax ID.

Frenzy Season at Capsule + Liberty Fairs

Photo credit: Christian Bendek

After fashion week comes Market week, like Project, Capsule and Liberty Fairs located in the Javitz Center in NYC. Market week is essentially  where buyers of some of the biggest and major retailers from all over the world meet and shop brands’ new SS’18 collections. This season NYFW:Mens did a small pop-up where they showcased a few presentations featuring brands like Osklen, Band of Outsiders and more. Additionally, Frenzy partnered with Capsule + Liberty Fairs to drop an exclusive item from the handful of designers that were showing during these days via their App, redefining the see now, buy now model.

What is Frenzy you might ask?
Powered by Shopify, Frenzy is a mobile flash sales app and the first marketplace app of its kind. For the shopper AKA YOU, Frenzy puts the hype of the best and most exciting product releases and experiences right in their hands– Think Kanye’s Yeezy kicks that are hard to get a hold of.

Basically this is the future of e-commerce, with Frenzy being the pioneer of changing how people will shop. Learn more about the app and get Frenzy, here.

The 35th Annual America’s Cup Presented by Louis Vuitton

Photo credit: Christian Bendek

Back in Bermuda, and yes, many assume I live here now , and I’m not mad about it. This time I’m visiting the beautiful island for the 35th Annual America’s Cup presented by Louis Vuitton.

This is my second time at the America’s cup, third time in Bermuda (this year, I’m basically Bermudian.) We got to watch the semi-finals boat-side where New Zealand soared, and eventually won the title this past weekend. For the occasion I wore some of my favorite pieces from the Louis Vuitton’s America’s Cup collection.

The first night we arrived we had an opening dinner at the government house where we wined and dined along side the CEO of LV, Michael Burke, and some bermudian’s  politicians.

I called the Princess Hamilton my home for the weekend, one of my favorite hotels I’ve ever stayed at, which also has a really good restaurant called Marcus.

In between the races we hit the beautiful beaches, particularly The Hamilton’s beach which is a short 10 minute ride from the hotel.

 

css.php